What’s in a name? It’s a good question. And honestly, there’s no easy answer. Because simultaneously it is everything and virtually nothing at all. I have worked with a lot of start-ups over the years. Many of them — by the time they come to me for branding — already…

People buy products. They buy services, experiences, “things’. But what they really buy is a brand. Now, your brand isn’t your logo. It isn’t the colours you use. It’s the way that your audience, your clients, and your future people racing to click that “Buy Now” button see you. It’s…

As a personal brand or organisation, your brand is all about how you make people feel. Your brand is, in essence, who you are. The way that people connect with you emotionally is the backbone of the relationship they have with your brand. Here at Branding by G, we create…

How to Create a Diverse and Inclusive Business — Part Two — The world of parenting is full of challenges and there are a wealth of community groups and spaces where you can go to access support. …

How to Create a Diverse and Inclusive Business — Part One — It’s a good question. As an AFAB (Assigned Female At Birth) nonbinary person that previously identified as a woman I get to sit in an interesting space. Last year I had a bit of a rant because I was getting annoyed at constantly being invited into women’s spaces. It kind…